How to turn a brand perceived as cheap into one considered awesome
On Strategy Showcase
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How to Recruit New Zealanders for a TVC Campaign
The company recruited 50 frameatizers from all over New Zealand to work on the campaign. They recorded a piece of film of them talking about the same script, same setting and costumes for basically the same ad just 50 times over. The firm shot 50 TVCs in a three day shoot.
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