How to turn a brand perceived as cheap into one considered awesome
On Strategy Showcase
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Skinny: A New Zealand Only Brand
Skinny is only in New Zealand and it's been around for 10 years now. It all started out by being developed as an offshoot of a New Zealand's largest telco at the time called Telecom. To be honest, I actually don't know how they landed on the name Skinny but definitely something to do with targeting the youth and exemplifying that it was a cheap brand.
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