Michael Smith (NPR) | Legacy Brands Don't Build Themselves

1

Introduction

00:00 • 2min

2

The Chief Marketing Officers of All Your Favorite Brands

02:13 • 3min

3

How Much Time Do You Spend With the Journalists?

05:22 • 2min

4

How to Leverage Your Talent More Than You Do to Day

07:25 • 2min

5

How Can Non Media Brands Humanize Their Brands?

09:55 • 2min

6

The CMO Podcast - Turning Data Into Your Growth Engine

12:00 • 3min

7

What Didn't Bill Any Say About That?

15:24 • 2min

8

How Did That Anthropology Dig Shape Your Priorities?

17:34 • 2min

9

How Do You Broaden and Diversify Your Audiences?

19:14 • 3min

10

Do You Have Any Challenges Doing This at NPR?

22:00 • 2min

11

The Mission and the Brand Purpose

23:32 • 4min

12

How Do You Know You're Making Progress?

27:31 • 5min

13

What's Your Career Path?

32:41 • 4min

14

What Do You Want to Do in the Next Phase of Your Life?

36:37 • 4min

15

I'd Like to Hear Your NPR Routine

40:08 • 3min

16

How to Build a Relationship With Artists

43:14 • 2min

17

What Is Your Most Proudest Campaign or Initiative in Your Career?

45:37 • 2min

18

What Would You Like to See in the Se Mo Ponkes?

47:58 • 2min

19

C M O Podcast - Three Takeays for Your Business, Brand and Life

49:31 • 2min