Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
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What Is Your Most Proudest Campaign or Initiative in Your Career?
"We wen away more than cooking campaign that we did at that work," she says. "People who loved food didn't necessarily want to learn to cook on television." The original tag line was, 'It's damn way por an cooki' But within two years, data showed about 70 % of the audience thought thet food rwas js, was only cooking.
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