Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
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I'd Like to Hear Your NPR Routine
i engage with you in a very wary different way than i did five years ago. And i like that. It just keeps us relevant. And it's more interesting. I think the genui. may be unique to brands that ser very curious consumer bases. That tho those those brands may have an easier time evolving and pivoting because their their legacy audience has an inherent curiosity and wants to stay contemporary. We've heard, di ada gottly, from older listeners who were like, you know, you doing these stories about communities that i never really thought about. The creator brief is where we talk about some random things that are interesting.
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