Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
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What's Your Career Path?
When i was a college, it was the same thing. Do you want to get booking for the band, or do you want to ato promote the band? Aan, what'swa lane? And for me, it has always been, you know, i like the crate in the content, but i really like figuring out what the audience is going to like andand how to bring audiences to the show. I wanted to be in a position where i could have moreof an entire brand o prospective than just thon a particular day part. So i wanted to go to the place where i could, i guess i'd put my arms around the entire brand. The great thing about
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