Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
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The Mission and the Brand Purpose
H x trust id platform helps brand do just that by measuring, predicting and acting on trust. If customers believe your brand consistently keeps its promises they are five times as likely to choose you over competitors. I want to kind o go back to the mission and the brand purpose. What lessons could other people working in other non media brands learn from this remarkable consistency on purpose? The biggest challenge is understanding how to effectuate that mission.
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