Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
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How Can Non Media Brands Humanize Their Brands?
When i was at p and g, we were talking about how to humanize our brands more. Do you think there's anything that non medea brands can learn from that? The challenge is making sure that you find people the eler alsot have habit natural carismand a natural connection. I think it's a natural, a naturally effective tactit tactic to connect people u with real people.
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