Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
00:00
Do You Have Any Challenges Doing This at NPR?
The challenge thetd on profit is just just resources. It's its youyou have less resources than for profit companies. And then typically then, with limited resource, you want to put those resources into the work itself. So it can be more challenging to say, let's take a little bit of those resources and put them into marketing and growing the brand.
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