Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
00:00
How to Leverage Your Talent More Than You Do to Day
i want to start this interview with an issue i've heard you talk about, and that is the low, relatively low, awareness of npr versus other media companies. So what insights, what learning? What strategies do you have to leverage your talent more than you do to day? One of the learnings that i brought was, especially from my years if scripts, was the importance of personalities only when it comes to non fiction. And so that's one- things that i've been trying to do is to just give them more of a platform.
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