Michael Smith (NPR) | Legacy Brands Don't Build Themselves
The CMO Podcast
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What Do You Want to Do in the Next Phase of Your Life?
Npr's John Lancing left his job as a consultant to join the organization. He says he wanted to focus on two areas: changing ways people consume content, and how America is diversifying its audience. The company has been able to bring new audiences to npr without alienating their core audience of radio listeners by focusing on pod casts. "It was an easy decision to gwinn m pr"
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