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Michael Smith (NPR) | Legacy Brands Don't Build Themselves

The CMO Podcast

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How Did That Anthropology Dig Shape Your Priorities?

Di, think that the philosophy s to plough the field and m create more americans who are culturally informed. I if we're doing it, would ed a right now, we reached about 60 million people a week. But that means there another 260 million that we don't reach. So our job win, it won't be done. An andn my belief unsil we reach everyone and engage with everyone.

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