This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI: The End Is Near (378)

Jun 2, 2023

01:12:05

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Episode notes

Introduction

2min

The 14th Amendment and the Coin

2min

The Most Important Thing of the Week

2min

The Dark Side of British Humor

2min

The Rise and Fall of Soccer in the United States

2min

The Debt Ceiling and Human Extinction

3min

AI and the Hartford Wailers

2min

The Future of Reality

2min

The Shared Values of AI

2min

10.

The Fear of Unplugging the AI

2min

11.

The Importance of Action in the Davos Process

2min

12.

The Cost of Putting This Out There

2min

13.

The Future of Advertising

2min

14.

How to Create a Portfolio of Ads

3min

15.

The Importance of Testing Ads

2min

16.

The Power of Generative AI

3min

17.

The Future of Prompt Writing

2min

18.

Elon Musk Takes Twitter Out of the EU's Disinformation Code of Practice

2min

19.

Twitter's Ads Business Is on a Roll

4min

20.

The Future of Twitter

2min

21.

The Importance of Moderation in Media

4min

22.

The Blue Check: The Business Model

2min

23.

Target and Bud Light's Purpose Driven Marketing Strategy Disrupted

2min

24.

The Divisiveness of Social Media

4min

25.

The Importance of a Marketing Strategy for a Brand

2min

26.

The Consequences of Bud Light's Mistake

3min

27.

Bud Light's Marketing Campaign Was Outside the Business Goals of Bud Light

2min

28.

The Indy 500 New Garden

3min

29.

Major League Baseball's Loss of Fans

2min

30.

Peloton Launches Again for the Fourth Time

3min

31.

How to Make a Successful Business With Apple Watches

2min

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.

WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.

Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.

And finally, does purpose-driven content have a place with "everybody" brands today?

Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.

This week's links:

AI Could Destroy Humanity

WPP Building AI Content Engine

Elon Drops Moderation

Twitter Outsources Ads

Twitter Worth One-Third Less

Purpose-Driven Marketing

Peloton's New Brand Move

Indy 500 Champ Goes Fans First

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