This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI: The End Is Near (378)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Future of Advertising

WPP announced this week that they're building an AI field, what they called anyway, an AI field content engine with Nvidia. According to the Financial Times, it will let WPP use AI to create minutes in minutes campaigns that would have previously taken weeks. For instance, a car could be placed in a desert or rainy street with the car adapting to its surroundings and glistening wet or reflecting glare.

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