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The Importance of a Marketing Strategy for a Brand
Bud Light and the trans community don't go together from a marketing standpoint. Even if the boycott hadn't been there, I'm not sure you were gonna get a lot of successful bump and lift in sales in that community anyway. They're getting it from both sides right they're not getting any support from the LGBTQ community because they basically threw their marketing team under a bus and were wishy washy about it but they're also not getting any love from the sort of the right wing who basically doesn't understand that they back down Right. Because they back down now they're even more angry well the Texas thing is just ridiculous so bring it on bring it on!