AI: The End Is Near (378)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Importance of Testing Ads
"I just don't, I don't see the reality of that being terribly useful," he says. "You're not really getting long term value out of that you're getting sort of this arbitrage sort of idea here and just, I just don't see it happening." The company is now testing ads using an AI engine to make sure they are working as intended.
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