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The Consequences of Bud Light's Mistake
In the Bud Light situation that executive team made it worse there's no doubt about it if they would have stayed the course with it probably would have been much. You can't lean into those stereotypes a without making one side mad and b the other side mad so you've got to really believe what it is you're doing at the business at the business level I mean it goes back to Peter Drucker quote he said was in business there are no marketing decisions, only business decisions.