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AI: The End Is Near (378)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Target and Bud Light's Purpose Driven Marketing Strategy Disrupted
Wall Street Journal article says combative consumers change the marketing strategy for target and Bud Light. In-person confrontations have disrupted the usual story of purpose driven marketing in which brands take stands on social issues. Both brands along with many other large consumer goods companies have long supported LGBT rights. The strategies biggest risk before this year were usually complaints by opponents of a given cause or insufficient commitment to that cause.
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