This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI: The End Is Near (378)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Divisiveness of Social Media

The 26% decrease in sales from Bud Light over a six week period of time ongoing by the way not ending continues to deteriorate sales at Bud Light. That's scary for any chief marketing officer looking at that so you might say okay you do one or two things you either go all in on it and make one side upset or you stay vanilla and maybe not make an impact or get attention at all. I think the opportunity really plays for independent content creators are where the opportunities at because they can cover these issues without creating this national uproar.

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