This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI: The End Is Near (378)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Twitter's Ads Business Is on a Roll

Twitter is now worth about $15 billion or roughly a third of the $44 billion that Elon Musk and co-investors paid for it last October. Since May 13th, Twitter has been selling ad inventory through the mobile advertising marketplace in Moby. The largest media buyer group M, which had previously determined the platform to be high risk has tried to calm advertisers concerns about the social network.

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