#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

1

Introduction

00:00 • 5min

2

Digital Media Strategy

04:51 • 2min

3

Is There a Failure Mode in People Operations?

07:09 • 3min

4

What's the Difference Between Growth and Traditional Marketing?

10:08 • 4min

5

Is There a Space Where the Editorial Department Lives More Adjacent to Calls to Action?

13:58 • 4min

6

We're Like Paying for People to Do These Things

17:45 • 3min

7

Is There a Future in Content Marketing?

20:59 • 4min

8

Content Strategy

25:03 • 4min

9

The Paradigm of Content Marketing

28:36 • 6min

10

Content Strategy

34:22 • 4min

11

I'm Getting a Little Bit Better Mental Model of Where Editorial Is

38:46 • 5min

12

The Ultimate Guide

44:14 • 2min

13

Is Not the Ilands Now, It Does That Thing, Yea

45:57 • 5min

14

How Do You Think About Scaling the Cadence of Social Posts?

51:03 • 6min

15

Is There a Content Strategy?

56:36 • 4min

16

How Do We Free Up Our Time?

01:00:54 • 5min

17

The Feeding Ground Should Be the Blog

01:05:40 • 2min

18

How Do You See That Mix of Ads Continue Live On?

01:07:24 • 4min

19

Is There a Future in Podcasting?

01:11:53 • 3min

20

How to Get More Eyeballs on an Editorial

01:14:51 • 2min

21

Is There a Relationship Between Content Marketing and Growth?

01:16:29 • 4min