#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)
LEVELS – A Whole New Level
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What's the Difference Between Growth and Traditional Marketing?
Moneres: I realized that, you know, when i'm talking a lot about this sort of distinction between sort of editorial and market ingi lized. So how do you think about this moment post launch, when we have revenue goals, right? When, unlike to day, like we want to sell or more sign members, right? Which will be our revenue generator, or increase revenue per member,. Do you see traditional sort of marketing tactics in that, or do you see the growth, the drivers of those things being.? Moneres: It is much less about sending emails to people asking them to buy stuff, or running paid campaigns or that kind of thing; it's
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