6min chapter

LEVELS – A Whole New Level cover image

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

LEVELS – A Whole New Level

CHAPTER

The Paradigm of Content Marketing

levels is a superinteresting company doing interesting things, full of interesting people. We are choosing to use that entirely for education, focused on this one sortof distribution channel - the blog. Then we started experimenting with likeell, what if we take that same tool set and we use it to tell stories about how we run this company? And we've put those out through a different channel, which is medium ri and we promote them in different places. Baying proy, primarily recruiting it as helped me see that i think there is a world in which we can have other quisines where we do the same level of high quality production, but to be pushed out in a unique channel

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode