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#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)
LEVELS – A Whole New Level
Content Strategy
Inse gram has grown from zero to 68 people in its marketing team. The company is now working on a multi-media strategy, including vidios and brodcast. Founder Tony Haney says it's the only way they can compete with big brands such as Google or Facebook. He believes that by creating pillars of content for each platform, we will be able to create derivative assets around them.
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