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#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)
LEVELS – A Whole New Level
We're Like Paying for People to Do These Things
We're lucky right now that we've got a pull product. And by luck, i mean it's been like a lot of hard work too,. Like build out editorial so people like and thit's a real deal - they're not trying to trick me. We can go on and on and on, and were they can't really do much if we don't give em the tools. So then we create this independent thing. He goes off and he makes some video and extrapolate him times like an is infinity. Because we've given them the tool, all these people this tool, they're kind of the mark ing at. It's like we're indirectly paying for people to do
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