#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)
LEVELS – A Whole New Level
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How to Get More Eyeballs on an Editorial
i want 90% of editorial audience to be people whohave never heard of levels, right? They came in because they were looking for information around how to eat better or be healthier. And so that's a big part of what i want to focus on. We built the machine. Now how do we get more eyeballs on it? It doesn't quite feel like the right thing. 20 22 is li gary and then sgi, weve gone from building cars to building houses. Ter o move in, ough in the worldt you ot it.
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