3min chapter

LEVELS – A Whole New Level cover image

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

LEVELS – A Whole New Level

CHAPTER

Is There a Future in Podcasting?

iReporter: I think the what i'm hearing in terms of like, practical implications of this is we're gong to move toward a future in which things like micro content will fall under digital media growth. In the same way that it's analogous to when we doubled down on the podcast in the fall, and we all started booking episodes at everwas getting really excited,. And iwas like, woo. Like, we have to step back, because we've lost efficiency now. Er we're becoming reactive o like, what's booked, when, what's getting what's in the edit cue.

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