Next in Media "It's astonishing that the industry has managed to make television advertising worse in a digital age"
Mar 2, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
How Do You Measure Attention?
02:26 • 1min
The Challenge of Changing the Currency of Television and CTV
03:56 • 2min
The Problem Isn't a Lack of Will
06:21 • 2min
Is There a Common Way to Measure Quality Across All Channels?
08:11 • 2min
Are You Going to Be Graded on Things You Don't Control?
10:01 • 2min
Should Attention Be a KPI, a Currency?
12:11 • 5min
Do You Better Than Last Quarter?
17:11 • 3min
The Biggest Threat for Publishers With AI?
19:54 • 3min
The Distribution Curves Are Off, Mark?
23:20 • 2min
How to Maximize Attention for a Creative Like Wholesale
24:53 • 2min
Is It Time to Challenge the System?
27:15 • 3min