The Problem Isn't a Lack of Will

The industry always, it just suits up for a fight. It says, if I could get you the results you need with less ads, will you pay me the same amount? And they're like, no, because then I'm paying you more per unit and like I get paid, I get, they're getting measured on a cost per unit. So it really is, it's actually that simple that is the problem right now. The brands who invest properly over these next couple of years are going to see a difference in their sales long run.