Should Attention Be a KPI, a Currency?

The streaming, the streaming ecosystem doesn't seem to have the inventory to support and it doesn't have a long tail of advertisers. So we might have like, you know, the exclusivity that you've seen before and premieres and one-off stunts that will be almost built into the television business at some point. Mark Zuckerberg: I think attention will be a currency in the long run. It's delivering the results that advertisers need to bid into it.