"It's astonishing that the industry has managed to make television advertising worse in a digital age"
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Is There a Common Way to Measure Quality Across All Channels?
Marketing executive: There needs to be a common way for people to talk about quality across all channels so that incentives can be set by the brand. We've, we've started working with CTV and linear. So it's worked out. The timing's been pretty good for us.
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