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"It's astonishing that the industry has managed to make television advertising worse in a digital age"

Next in Media

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How to Maximize Attention for a Creative Like Wholesale

I don't think that you should maximize attention for a creative like wholesale in any way possible. But I do think that there's lots of use cases and companies are exploring sort of the nuances of creative using attention metrics. This would be a huge step forward for the industry too, which would be to like, okay, so let's say I want to sell paper towels and I can sell you the paper towels in two seconds. That's probably really high quality attention and goes to an outcome over a long term. And now we have this like AI that's going to give people their time back theoretically instead of a list long list. It's just going to tell you is.

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