"It's astonishing that the industry has managed to make television advertising worse in a digital age"
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Is It Time to Challenge the System?
Mark Goldman: The biggest obstacle is the inertia from existing incentives. He says everybody's just looking for cheaper CPMs and higher viewability. That doesn't drive more attention that drives smaller ads on bigger screens, which is less and less attention. Joe Hazy: I don't think you can challenge the system. It takes a certain amount of organizational will and fortitude.
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