"It's astonishing that the industry has managed to make television advertising worse in a digital age"
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Do You Better Than Last Quarter?
Marketing exec: "Give me more that drives so many decisions in our business" He says there's definitely a place for AI when it comes to bidding more efficiently and understanding the value of individual placements. Mark, I want to ask you, we had Joan a good art on recently. It was very thoughtful conversation about his history with mode and the side effects of using viewability where he thinks attention might go.
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