"It's astonishing that the industry has managed to make television advertising worse in a digital age"
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The Distribution Curves Are Off, Mark?
There are folks in the industry looking, or who would like to see it become a better way of measuring creative. I think that using attention to decipher how long or is somebody paying attention at the right point in the, in the creative is a good idea. But you have to be really careful about the incentives that it creates. You'll eventually end up with like puppies and kittens and naked people.
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