Introduction

This week on Next in Marketing, I spoke with former Fox sales chief turned investor and tequila magnet Joe Marchese. Mark Oldeman founder and CEO of Adelaide who's on his second startup aimed at reshaping how advertising and meeting gets valued. They were very frank in their assessment of the state of CTV advertising and how incentives are also misaligned in advertising negotiations. Also talks about why the ad world may finally be ready for a new currency even if changing over is going to be painful.