"It's astonishing that the industry has managed to make television advertising worse in a digital age"
Next in Media
00:00
How Do You Measure Attention?
Mark Zuckerberg is the founder and CEO of tech giant Facebook. He has been working on a new way to measure digital advertising, which he calls anality. The company was founded in 2010 but only just launched this week. It's trying to change how we think about what it means to be 'digital'
Transcript
Play full episode
