On Strategy Showcase How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
5 snips
Jul 29, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 3min
Terells: A Brand Challenge
02:55 • 2min
Terells: A Premium Hand-Cooked Crisp
04:48 • 2min
Kettles: A Challenger Brand in the Food Industry
07:02 • 2min
How to Grow a Hand Cooked Crisps Brand
09:16 • 3min
The Challenge of Building Brand Equity for Sport
12:14 • 2min
How to Find the Right Audience for Your Brand
13:48 • 3min
How to Tell a Good Story to an Older Audience
16:31 • 2min
The Power of Quirkiness in Advertising
18:40 • 3min
The Power of Personality in Foodie Advertising
21:16 • 2min
How to Justify a Price Premium
23:27 • 4min
The DNA of KP's Success
27:27 • 3min
Tyrell's Crisps of Marvelous Character
30:43 • 2min
The Effect of Targeting a Younger Audience on Sales
32:25 • 2min
The Importance of Price Promotion for Brands
34:01 • 4min