How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
On Strategy Showcase
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Terells: A Brand Challenge
Dan Holtz is CSO at St. Luke's in London and he joins us to talk about Terells crisps. The brand has faced a couple of really tough challenges over the last few years. Dan explains how their character campaign brings to life dormant brand assets, which helped them gain share against kettle chips.
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