3min chapter

On Strategy Showcase cover image

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

On Strategy Showcase

CHAPTER

How to Grow a Hand Cooked Crisps Brand

Tills had started out as this independent business, it had changed hands a couple of different times. KP snacks bought the brand because they could see an enormous potential in it. They came to us with a problem about pricing. So per kilo, hand cooked crisps were actually selling for less than standard crisps. Per kilo was more expensive than Tills,. despite the fact that this was an artisanal product and sold by hand.

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