On Strategy Showcase cover image

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

On Strategy Showcase

00:00

Terells: A Premium Hand-Cooked Crisp

Terells is a premium hand-cooked crisp, what people in the UK would call a posh crisp. They sell various flavors of potato crisps, they sell vegetable crisps and more recently they've launched lentil crisps. In fact, was inspired by kettle chips. The tables were started by a potato farmer who bought his potatoes from him. And he thought, hang on a minute, I want to get a slice of that action. So he went to America to try and learn how to make kettle chips but nobody would tell him. He managed to go and find a small arm is potato chip producer who let him in on the secrets and he came back and started his

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app