2min chapter

On Strategy Showcase cover image

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

On Strategy Showcase

CHAPTER

Terells: A Premium Hand-Cooked Crisp

Terells is a premium hand-cooked crisp, what people in the UK would call a posh crisp. They sell various flavors of potato crisps, they sell vegetable crisps and more recently they've launched lentil crisps. In fact, was inspired by kettle chips. The tables were started by a potato farmer who bought his potatoes from him. And he thought, hang on a minute, I want to get a slice of that action. So he went to America to try and learn how to make kettle chips but nobody would tell him. He managed to go and find a small arm is potato chip producer who let him in on the secrets and he came back and started his

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode