How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
On Strategy Showcase
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The Importance of Price Promotion for Brands
Dan Haltz, partner and chief strategy officer at St. Luke's is the brand ambassador for Tills crisps. He talks about how to get people to pay more in a price sensitive category. And he says it was irrational reason that got people to spend more money. Dan: "There's a real danger here of thinking price premiums are rational"
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