Make It Happen Mondays - B2B Sales Talk with John Barrows

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Aug 19, 2024
Armand Farrokh and Nick Cegelski, founders of '30 Minutes to President’s Club' and authors of a groundbreaking book, dive into the world of cold calling. They discuss insights from analyzing over 300 million calls, revealing that success hinges on tone and accurate data. The duo emphasizes a multi-channel approach and shares practical tips for overcoming objections and engaging gatekeepers. With humor and authenticity, they advocate for a human touch in sales, making cold calling a crucial strategy in today’s tech-driven landscape.
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