
Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
Latest episodes

Apr 21, 2025 • 54min
Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift’s ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you’re a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/ Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/ Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5

Apr 14, 2025 • 59min
Dale Dupree: Rebellion, Reflection, and the AI Debate
In this special debrief episode of Make It Happen Mondays, John Barrows sits down with Dale Dupree—founder of The Sales Rebellion and one of the standout voices from the recent Sales Play event in NYC. What starts as a post-event reflection quickly turns into a deep, unfiltered conversation on modern sales, personal transformation, and cultural shifts in the industry.Dale and John unpack the bold themes and subtle symbolism behind Glengarry Glen Ross, from gender and race dynamics to toxic sales archetypes. They also explore why Dale believes we’ve lost the “benefit of the doubt” in society—and why it’s time to bring empathy back into business. They also dive into a spicy moment where Dale called AI a “trend”… and the room nearly exploded.This one is raw, thoughtful, and 100% Rebellion. Buckle up.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Dale on LinkedIn: https://www.linkedin.com/in/copierwarrior/Check out Dale's Websites: crumpledletter.com, thesalesrebellion.com, and copierwarrior.com

Apr 7, 2025 • 45min
The Sales Play: Glengarry Glen Ross After Hours
Jeff Hoffman, hailed as one of the greatest sales professionals, joins a group of top sales minds for an unfiltered discussion. They reflect on timeless truths from 'Glengarry Glen Ross,' exploring modern issues like gender, race, and authenticity in sales. The conversation contrasts aggressive tactics with authentic approaches, delving into decision-making complexities and the role of masculinity in sales culture. With a mix of humor and raw honesty, they highlight the importance of collaboration and diverse perspectives for growth.

Mar 31, 2025 • 1h 14min
The Only Authenticated Episode Ever – Featuring Drift’s David Cancel
In this special crossover episode, John Barrows is joined by Doug Landis and Jen Allen-Knuth for the one and only recorded session of a pilot project called Authenticated—a podcast experiment designed around unscripted, authentic conversations with inspiring leaders.The guest? None other than David Cancel, Founder and former CEO of Drift. David drops incredible insight on sales, marketing, leadership, and strategy—backed by decades of hard-won experience. If you’ve ever wondered what it’s like to learn directly from one of the best in the business, this is that moment. This is Authenticated. Unfiltered. Unpolished. Unmissable.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with David Cancel on LinkedIn: https://www.linkedin.com/in/dcancel/

Mar 24, 2025 • 56min
Steve Lucas: Why AI Won’t Replace You—Unless You Let It
Steve Lucas is a seasoned enterprise software executive and the CEO of Boomi, leading AI-driven digital transformation. In this episode, he and John Barrows dive deep into the evolving role of AI in business, sales, and leadership.They explore insights from Steve’s book, Digital Impact: The Human Element of AI-Driven Tech Transformation, and discuss how AI can actually bring back human connection instead of replacing it. Steve shares why companies and professionals must integrate AI into every aspect of their work—and what happens if they don’t. If you’re wondering how to stay relevant in an AI-powered world, this is the conversation you need to hear.Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Steve on LinkedIn: https://www.linkedin.com/in/nstevenlucas/ Get Steve's book here: https://boomi.com/content/digital-impact-affiliate-pre-order/

Mar 17, 2025 • 57min
Larry Kim: Scaling Sales with a Product-First Mindset
In this engaging discussion, Larry Kim, founder and CEO of Customers.ai and the mastermind behind WordStream, shares valuable insights on scaling businesses. He emphasizes a strong product-first mindset over traditional sales tactics. Larry discusses his experiences in hiring and firing sales leaders and the transformative power of founder-led sales. He reveals how he streamlined his team while tripling revenue, and stresses the importance of building customer trust and adapting to market dynamics for sustained growth.

Mar 10, 2025 • 58min
John Shulman: Winning with Interest-Based Negotiation
John Shulman is the Founder and President of Alignor, a negotiation expert with Harvard credentials, and a consultant to business leaders worldwide. This episode is all about the art of negotiation—from handling tough procurement conversations to defending price in a world of price-focused buyers.Learn about the interest-based negotiation approach, where it aligns (or conflicts) with today’s high-stakes sales environment, and how AI is reshaping the way we negotiate. If you are looking for sharpen your negotiation skills and close better deals real with world strategies and insights, this episode is a must-listen.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with John Shulman on LinkedIn: https://www.linkedin.com/in/john-shulman-1b12202/?Check out John Shulman's Website: https://www.alignor.com/

Mar 3, 2025 • 1h 13min
Elina Teboul: Rethinking Capitalism with Feminine Intelligence
Elina Teboul is a leadership expert, former attorney, and author of Feminine Intelligence: How Visionary Leaders Can Reshape Business for Good. In this episode, Elina and John dive deep into the balance between logic and empathy in leadership, the flaws in modern capitalism, and how embracing feminine intelligence—not feminism—can drive business success.They discuss the importance of values, “awake” capitalism vs. “woke” capitalism, and how businesses can thrive by integrating emotional intelligence with traditional business strategy. Plus, they explore AI’s potential impact on leadership and the future of work. This conversation is a wake-up call for anyone looking to lead with impact.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Elina on LinkedIn: https://www.linkedin.com/in/elinateboul/Connect with Elina on IG: https://www.instagram.com/elinateboul/Check out Elina's Websites: https://elinateboul.com/ and https://feminineintelligencebook.com/

Feb 24, 2025 • 1h 15min
Shari Dunn: Uncovering Bias and Redefining Competency at Work
Shari Dunn is a polymath—an accomplished journalist, attorney, CEO, news anchor, and university professor—who brings a wealth of experience to this powerful conversation. She joins John Barrows to discuss her book, QUALIFIED: How Competency Checking and Race Collide at Work.Shari explores the hidden biases in hiring and promotion, the concept of “competency checking,” and the importance of seeing diversity, equity, and inclusion (DEI) as a strategic imperative for business success. This insightful conversation offers actionable steps for redefining how we evaluate talent and building workplaces where everyone can thrive.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Shari on LinkedIn: https://www.linkedin.com/in/sharidunnCheck out Shari's Website: https://thesharidunn.comConnect with Shari on IG: https://www.instagram.com/thesharidunn.com6/Order Shari’s book, Qualified: https://thesharidunn.com/buy-now

Feb 17, 2025 • 1h 13min
Sydney Sloan: CMO Insights and Intent
Sydney Sloan, CMO at G2 and a veteran marketing leader, shares her insights on the shifting dynamics between sales and marketing. She discusses the importance of energy management and how taking breaks can combat burnout. Sydney highlights the power of AI-driven intent data for hyper-personalization and emphasizes the necessity for sales reps to adapt to maintain relevance. The conversation also covers the value of customer feedback and the significance of forming strategic alliances for sales success.
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