Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Overcoming Cold Call Objections

This chapter explores common objections in cold calling, emphasizing the importance of recognizing dismissive reactions over genuine concerns. It introduces a unique three-step method for overcoming these objections and highlights the value of authenticity and human connection in sales communication.

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