7min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Overcoming Cold Call Objections

This chapter explores common objections in cold calling, emphasizing the importance of recognizing dismissive reactions over genuine concerns. It introduces a unique three-step method for overcoming these objections and highlights the value of authenticity and human connection in sales communication.

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