Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Intro

This chapter explores the impact of cold calling on improving email response rates while encouraging sales professionals to embrace this technique. It features insights from experts in cold calling and discusses their book that offers actionable strategies for success in sales.

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