Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Evaluating the Value of Cold Calling in Modern Sales

This chapter explores the relevance of cold calling in sales, focusing on personal experiences that led to a project aimed at enhancing sales techniques. It highlights the success rate disparities between average and top-performing salespeople, underscoring the significance of skill in effective cold calling.

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