Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Evaluating the Value of Cold Calling in Modern Sales

This chapter explores the relevance of cold calling in sales, focusing on personal experiences that led to a project aimed at enhancing sales techniques. It highlights the success rate disparities between average and top-performing salespeople, underscoring the significance of skill in effective cold calling.

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