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6min chapter
Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)
Make It Happen Mondays - B2B Sales Talk with John Barrows
Evaluating the Value of Cold Calling in Modern Sales
This chapter explores the relevance of cold calling in sales, focusing on personal experiences that led to a project aimed at enhancing sales techniques. It highlights the success rate disparities between average and top-performing salespeople, underscoring the significance of skill in effective cold calling.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode