5min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Maximizing Cold Calling Effectiveness: Techniques of Top Sales Reps

This chapter explores effective cold calling methods used by top sales representatives, showcasing data that links best practices to improved connection rates and meeting bookings. It emphasizes the synergy between cold calling and email outreach, alongside the importance of systematic data management in boosting sales performance.

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