Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Mastering Cold Calling Techniques

This chapter explores effective strategies for cold calling, highlighting the benefits of leaving voicemails to improve email response rates. It emphasizes a structured approach to outreach, advocating for research, personalization, and persistent engagement while addressing the evolving landscape of sales in a technology-driven age. The speakers share their experiences and the significance of grit and adaptability in overcoming common challenges faced by sales professionals.

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