Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Mastering Cold Call Objections

This chapter delves into the art of handling objections during cold calls, stressing the use of humor and relatability to engage prospects. It also discusses effective strategies for navigating conversations with gatekeepers, highlighting common pitfalls and advocating for a direct, confident approach.

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